Location: The Dhan Mill, New Delhi

Project Completion: October 2021

The brand brought us on for the design of their first retail store after years of online success. The aim was to capture attention through a dramatic yet elegant facade, conveying the brand ethos of delicate femininity.

The store was conceptualized as a dreamy dressing room of a young woman, introducing a feeling of homely comfort. User comfort was further instilled through the use of large mirrors, clear floor space achieved through ceiling suspended display rails and intuitive wayfinding through material changes in flooring.

Geometric compositions were achieved by juxtaposing different material edges: strong brass rails, soft wall moldings, crisp marble edges and gradient mirror bevels topped with feminine accents.