Our design process for a couture space starts with defining key characteristics that make the brand. For Anushkaa Bajaj, what came to mind was: flamboyant, pristine & rich. We delved into a brand story of "emerald & ivory” paired with her signature "ruffles".

The emerald flows in from the facade, jumps across different elements and finally comes to rest at the base of the trial room. The curves [inspired by the ruffles in her garments] though fragmented through different planes and scales, stitches the whole volume of the flagship store.